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Home News News A successful year for asparagus

A successful year for asparagus PDF Print E-mail
Tuesday, 17 August 2010 18:00

According to the Grocer, UK asparagus growers are looking back at a successful 2010, despite price pressures and the downturn.

Growers sold just under three million kilos during this year's season, up 27% year-on-year, to generate sales of £21.4m, up 22% [Kantar 12w/e 12 July].

Household penetration was also up to 16.2%, from 13.3% in 2009. Grower Paul Southall said the fact that penetration had increased from "under 3% less than a decade ago" showed consumer awareness had increased and shoppers understood local produce's superiority.

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Last Updated on Tuesday, 17 August 2010 20:18
 

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