LIFTON STRAWBERRY FIELDS FARM SHOP and OCCOMBE FARM SHOP & DEMONSTRATION FARM are different in their approach - but each has developed a unique consumer EXPERIENCE OF FOOD to a high degree.
Both are FARMA Award Winners 2008. The process of selecting these Awards is rigorous; winners are businesses that FARMA is proud to put forward as exemplary in their field.

• Learn from seeing best-practice and new ideas in action;
• Profit from networking;
• and be inspired by focused discussion.

Lifton Strawberry Fields Farm Shop, Devon
Monday 4 February 2008: 10am-4.30pm

Lifton Strawberry Fields, winner of the first FARMA ‘Own & Local’ Award and the on-farm Bakery Award 2008, is just off the A30 where Devon meets Cornwall.
The farm rears beef, growing its own barley, maize and grass as feed, plus Christmas poultry. On land surrounding the farm shop there is soft fruit, an orchard growing traditional apple & pear varieties, and vegetable production, some of it in polytunnels. Famous for PYO fruit for some 17 years, Lifton Strawberry Fields Farm Shop opened on 1 June 2002 and was extended in 2006.

WHAT WILL YOU LEARN?

• Creating, staffing and managing an open kitchen
• Building staff teams focused on quality
• Adding value - bakery, ice cream, butchery
• Year round farm production for the farm shop
• Cost centres and margins
• Creating events that you, and your customers, enjoy
• Making the most of your location

Ticket price £55 per person

Occombe Farm Shop, Devon
Tuesday 5 February 2008: 10am-4.30pm

Occombe Farm Shop, winner of FARMA’s Best Newcomer Award 2008, is probably unique in that it is at the heart of a farming operation of some 250 acres of environmentally important farmland, spread in a 20-miles radius around Torbay, owned by the Torbay Coast & Countryside Trust (TCCT). What makes it like your farm shop is that it is charged with making a meaningful profit, in this case for the TCCT to plough back into its environmental work, with huge benefits to the community and further afield.
Starting a retailing venture from scratch was a challenge for director, Dominic Acland and his team, including Suzanne Ley, Occombe Farm manager. Now in its second year, the venture is showing it has great potential.

WHAT WILL YOU LEARN?

• Eco-friendly building technology
• Harnessing technology for communication
• Running a farmers’ market on site & other regular events
• Explore communication themes for today’s customers
• Cost centres and margins

Click here to find out more more & book!

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