FARMA - The National Farmers' Retail & Markets Association

FARMA represents farmers, growers, producers and farmers' market organisers throughout the UK. We are the only organisation in the UK dedicated to supporting the local direct sales sector and driving local foods. [Read more about FARMA]
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Home News News DEVELOPING A QUALITY ASSURED NATIONAL PROMOTIONAL STRATEGY FOR PYO in the UK

DEVELOPING A QUALITY ASSURED NATIONAL PROMOTIONAL STRATEGY FOR PYO in the UK PDF Print E-mail
Thursday, 10 January 2008 00:00
An Industry Landmark Event to be held on Monday 25 February 2008

What makes your retailing unique?

This could be the most significant initiative since PYO started...

Retail analysts agree that provenance is the next big battleground for consumer choice. Pick-Your-Own is brilliantly placed to be the freshest, most exciting retail format - and it’s the one that the supermarkets will find most difficult of all to copy. But we cannot assume that today’s consumers know what PYO is; two generations have grown up since the 1970’s, indoctrinated in convenience, unaware of seasonality.

FARMA will be seeking the industry’s support for the creation of a strong, national brand, instantly recognisable as denoting a quality outlet, backed by inspected standards This makes practical as well as commercial sense. PYO is one of the last parts of the food & farming industries not have a Quality-Assured regime, either set by the industry itself or imposed on it
by others; surely it’s time to move ahead?

We need your support to make this happen.

Click here for the brochure and for booking info

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