FARMA in partnership with Shopper Anonymous UK
By the end of the course the learners will be able to:
● Understand their areas of strength and weakness and take responsibility for their own personal development
● Understand how to plan strategically in line with their core company ethos, and formulate operational plans
● Manage staff to maximise their potential and thus the potential of the business
● Formulate communications and marketing plans
● Plan and execute a formal appraisal system to determine future development needs of staff
● Interpret management data and reports to inform key decision making
The next Course Dates are
Group 1 (North England, Wales and Scotland) 11th - 12th April, 10th - 11th May and 13th - 14th June 2016
Group 2 (South of England and Wales) 4th & 5th May, 6th & 7th June , 4th & 5th July 2016
This course will be run in the North and also the South of the UK during March to June 2016. We will use the location opportunity to ensure the training is extremely topical and completely relevant to business activities. Real live case studies and on site learning will be an invaluable mode of delivery.
Topics and Content to be covered (not necessarily in the order below) will include:
Communication Styles & Skills for Efficient Operations
Understanding yourself so you can understand others
Psychometric questionnaires to help you objectively define your own personality type
Understanding different communication styles and which are most appropriate for individual colleagues
Communicating effectively across different demographics
Belbin team types explained and applied to your team
Understanding your role and that of others in a team
Leadership theories to help you manage your team more effectively, including Action Centred Leadership
Problem solving techniques
Motivating the Team
Understanding the ‘hygiene factors’ which matter to your teams
Thinking about where your staff are on the ‘Maslow’ hierarchy, and how to move them through the stages
Motivation techniques that work
Managing a Customer Service Strategy (as a core objective)
How to develop a Customer Service Culture within the business
Understanding the relationship you have with your customers
Understanding your customers’ needs and behaviours
The methods required to engage and develop a high performing team
How to use great service to grow sales
Experiencing what it is like to be a customer
How to handle complaints and turn them into opportunities
Sales Development : Visual Merchandising/Category Management/Marketing
Understanding the customer sales journey
Reviewing the inseparable link between your sales and customer service strategies
Reviewing your business approach to growing sales
Understanding how to set targets and measure sales development
Understanding the key principles of sales orientated merchandising
Understanding the key elements of an effective marketing plan
Reviewing practical ways to influence and generate additional sales
Understand how to manage performance and why appraisals are useful
How do you know how well you are doing?
Benchmarking as a Management tool
Are you using your time effectively?
Identifying and managing time wasting activities and personnel
Managing your diary effectively
Delegation & Empowerment
The nine steps to effective delegation
Effective empowerment techniques
● Setting Objectives to Manage Productivity
Metrics as a management tool
Setting SMART objectives
What Went Well/Even Better If… (WWW/EBI)
How to have a ‘can do if…’ team rather than a ‘can’t do because….’ team
Our Experience in the Farm Shop Sector
As a management partner in FARMA, we are committed to high standards within this sector.
We have worked with hundreds of farm shops over the past decade and have a sound knowledge of the unique and intimate relationship between farm shops and their customers.
We are involved in many regional food groups and frequently mentor business owners and managers to promote better sales and loyalty within the local community.
The course cost structure is as follows:
• Up to 6 attendees - £850 + VAT per person
• 7 to 9 attendees - £750 + VAT per person
• 10 attendees and above - £685 + VAT per person
All workbooks and training materials will be provided.
The venue moves around to different farm shops to enable on location knowledge transfer and learning. If anyone is booking and has a suitable venue either on site or to recommend nearby, please let us know.
For further information or to book a place, please contact Judy Randon who is working with FARMA to manage this course.
East Of England Members