AHDB Beef and Lamb

EBLEX Independent Retail Sector Manager, Mike Richardson works with Farm Shop Butchers across the whole of England. Feel free to get in touch for advice on meat marketing, butchery and quality. Our website contains a wide range of information that should help with the Farm Shop butchery department.

boost its competitiveness and promotes quality

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB). EBLEX helps the English beef and lamb industry to boost its competitiveness and promotes quality. The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb.

There are two main ways in which we seek to add value.

> Firstly through stimulating a profitable demand for quality beef and lamb - which often entails effective new product development, recipe innovation and accurate yields and costings for beef and lamb to achieve target gross margins as well as marketing and promoting quality beef and lamb generally across all retail and foodservice sectors.

> Secondly, much of our effort is directed at bringing together various parts of the food chain to ensure the retail and foodservice sectors benefit from having efficient and sustainable supply chains. Often, this work begins right at the farm level, progresses through processors and suppliers and involves working closely with both independent and multiple retailers as well as chefs and caterers.

At the heart of our work is the EBLEX Quality Standard Mark, which aims to deliver improved quality and consistency of beef and lamb and ensure their tenderness and succulence.

For enquiries about EBLEX promotional material please call the scheme Hotline: 0845 491 8787.

Contact Details

Agriculture and Horticulture Development Board,
Stoneleigh Park,