Appetite Me

Appetite Me are a food consultancy company who specialise in rural diversification working with country estates, land owners, farmers and garden centres on a wide range of food retail projects across the whole of the UK.

We offer our clients a wide range of services that enables clients to build bespoke packages to meets their needs, whether that be using one or two of our services to using us to create a fully functioning operation for them.

Artisan food consultants since 2002

Exclusive to FRA Members

We are excited to offer every FRA member with:

  • Half an hour free consultation Skype call to discuss your project and how you need help in your business
  • Free half a day on site consultancy visit where we will access your project and discuss the best route for your personal project going forward

Drawing on years of experience and knowledge of artisan food and drink, focusing primary on excellent local and regional produce, the Appetite Me team will deliver a bespoke food retail business that meets your specifications, as well as optimise space for optimum revenue opportunities. They will provide local and regional range and sourcing solutions focused around your target audience whilst ensuring key areas are catered for so you get the best return for your investment.

If you want your current food & beverage offer reviewing, Appetite Me will analyse your current range, space, demographics and target audience, against their extensive sale data from all over the UK, and create effective profit focused solutions and recommendations based on your businesses individual needs and requirements.

At Appetite Me they understand the important of footfall and profit which is why they create ranges they know consumers will buy and continue coming back for.

Appetite Me offer a no obligation call, where they will talk through with you your project and what services they would recommend that would help aid the development of your business. If appropriate they will arrange a meeting with you at your Garden Centre, where they will discuss with you your projects and the solutions in more detail and Appetite Me will send you a quote based on your specification.

Our services include –

Feasibility Studies – An invaluable business tool especially if the client is applying for funding or a loan, this in depth report accesses the practicalities of the project by looking into the demographics, local competition, profit and loss calculations, and operations of the new project, our clients then have a full picture on their potential project that allows them to see potential obstacles and enables them to move forward with their project with confidence.

Farm Shops – Farm shops are becoming really popular especially with more and more consumers wanting to buy local produce. Our consultants work with our clients to take an empty building or new build and create a fully operational farm shop, from sourcing display units, shelving and furniture, through to food and drink souring and ranging, merchandising, and recruiting and training staff.

Café Restaurants – Whether it’s a new operation or a completely new project we will do everything from fitting out the café restaurant, sourcing and installing back of house and kitchen equipment, through to interior design and menu development, creating a fully operational café and restaurant for our clients.

Local & Regional Food Produce – We have a large database of artisan food and drink suppliers throughout the whole of the UK, which enables us to source high quality local (30 miles) and regional (60 miles) produce for our clients that are not available in the supermarkets.

EPoS System – This invaluable system enables clients to track stock levels, review top and low selling products, manage waste, and track customer spending. We install this system in for our customers, set up and load everything on the systems so its ready to go for our clients and their staff to use.

Menu Development – We create seasonal menus for our clients that incorporate local and regional produce that also intertwines products from the farm shop which enables an upselling opportunity and reduces wastage.

Product Ranging – With our knowledge of how the consumer shops we work with our clients to create the optimal flow of the products and floor layout for the shop which in turn increases revenue and reduces waste.

Recruiting & Training – This involves writing job adverts for our clients, advertising the jobs for them, screening applications, carrying out interviews through to training staff ready for their role.

Interior Design – Creating the right atmosphere and feel for our clients target audience is very important which is why we work with our clients to source the perfect furnishings, colour palette, décor and displays that appeals to the right market.

Product Development – Quite often our customers want to create their own range of branded products. We assist them in deciding on their range, improving existing ranges and consulting on their existing products. We help clients explore flavours, develop private label products, capitalise on new food trends and optimise operational costs.

Branding – From logo design through to signage, packaging, POS, uniform, business cards, and more, we create a brand that reflects the ambience the client wants to capture and appeals to the target audience.

Website Design – We create innovative websites for our clients that are interactive and easy to use. To create a strong visual branding identity we make sure the branding is seamlessly incorporated into the website design.

Marketing – Marketing now plays a massive part in any business, we take the hard work away from our clients and run their social media and blog for them, creating content, blog posts and building their audience and increasing their exposure.

Concessions – From sourcing the right concessions to agreeing terms, rent and fees, all the way through to creating contracts and overseeing the operation and guiding and offering advice when needed on product ranging, offers and promotions and product turnover to reflect the seasons. We help with all types of concessions not just food related this includes both manned and non manned.


Chris Francis from Hillier Garden Centres

‘Shelly and Robert project managed Hillier’s new and innovative retail food and drink offer in all our centres, delivering strong sales and high margins on this category for us. We are pleased with the professional approach and dedication to our business and look forward to working with Appetite Me further developing food and drink for our centres.’

Mark Wotton from Notcutts Garden Centre Group

‘Rob and his team are a dedicated bunch and we are pleased to have commissioned them for this project. We cannot thank them enough!’

Robert Gunn from Tastes of Anglia

'Robert is very passionate about local foods and cares about the people he works with over a broad spectrum.’

Michael Douglas, Elveden

‘Rob Tate project managed the creation of our Elveden Courtyard shopping, food hall and restaurant complex. Rob is highly driven professional and was instrumental in the development of these areas of our business.’

Jonnie Archer from The Hugh Sauce

‘The Hugh Sauce business was built from the ground up by these guys. This category is still thriving in our main business from the fantastic foundation models inputted by Rob and Graham no so many years ago!’

Contact Details


East Of England Members