Farm Retail Tours

The farm retail tours are a well-established part of the FARMA conference, giving attendees a great opportunity to get behind-the-scenes at some of the country's most interesting farm retailers.

We ask everyone to be ready for a 7.30 am start, as buses will be leaving the Mercure Bristol Grand Hotel promptly. To make sure you are at the venue on time, why not join the other tour-goers on Sunday night's movable feast. We aim to ensure that all tours will be back at the hotel by 6 pm ready for you to enjoy the FARMA party.

Each tour will have two facilitators; their role is to help you have a fun, enjoyable day whilst also getting a lot of information out of it to take back to your business. To make sure you get the most out of your visits, we limit the number attending any of the tours so make sure to book early to avoid disappointment.

Whether you are a new start-up farm shop or an established retailer, these tours are an invaluable way to explore some the best farm retailing case studies.

A PDF of the full conference programme can be downloaded here.

Monday 27 February


Tour 1 - Retailing with Personality 

How do you make your business stand out from the crowd? This tour will look at the retailing tricks used by four stand-out farm shops to communicate with their customers before, during and after their visit. The shops included on the tour include Puxton, Hartley, Farringtons and White Row Farm.

Tour 2 - Reinventing Farm Retailing

Four farm retail businesses, each showcasing different approaches to the future of farm retailing. From a new start-up, via family farming retailing to the must-see retail innovator, there will be lots to learn for everyone. The shops included on the tour include: Over Farm Market, Chase Farm (the home of Chase Distillery), Court Farm Shop and Hanley Farm Shop.

Tour 3 - Local Retailing 

Retailing local and farm produced goods can take many forms; this tour brings together different businesses that have each looked at how they incorporate local produce into their offering in their own way. The businesses on the tour will include The Priory Inn, Jolly Nice Farm Shop, Jesses Farm Shop and Gloucester Services.

Tour 4 - (NEW) Retailing from PYO to Superstar

Spend the whole day at Darts Farm exploring how the business has grown to become one of the UK's leading farm retailers. Two expert facilitators, Jonathan Winchester and Simon Foster, will lead the day, ensuring everyone leaves inspired for the challenges ahead.

FARMA reserves the right to amend the tour itineraries at any point.