So you're starting a farm shop?

Starting a farm shop is not easy! Retail is one of the most competitive sectors, what with supermarkets having price wars, TripAdvisor undoing your hard work, and the challenge of staff turnover.

FARMA wants to make sure you have the help you need to make the correct decisions, enabling you to set up and run an outstanding farm shop. We can help you set up a business which can both beat the common issues of the retail sector and consistently wow your customers to make you money.

When: 27th September 2016

Start: 9.30

End: 16.30

Price: £140 per person (30% discount for FARMA members, making it £98)

Location: Otley College, Suffolk

This event is supported by Diversify Now

What will the course cover?

The course will provide each attending business with a "retail tool kit" designed to increase average sales across your customer base.

Programme for the day

• What does your customer expect from your farm retail business?

• Play the image game by the consumers' rules

• Make the store work for your customer

• Merchandising to maximize sales

• Displays that work: the 540% secret

• Price yourself into the market, not out of it

• "Don't provide customer service, have advocates who are lovers"

• Putting the ideas into action

The Course Leader: John Stanley

John has spent the past 30 years working with small family businesses in the farming industry in the USA, Canada, Australia, New Zealand, Europe and the UK. Much of John's work has focused on enabling notable farm retail businesses to grow profits. John has studied successful farm retail businesses around the globe, identifying local and international trends and pinpointing ways in which farm shops and markets can incorporate these into profitable elements of their farm retail offering. As a farmer himself, John understands the issues faced in the farming industry and what it takes to create a successful farm retail business.

[This event is supported by Diversify Now](


Event Details

Ticket Price
For Members
9:30 a.m.