Farm Shop & Deli Show

The place for people passionate about food

At the Farm Shop & Deli Show you'll find all the big ideas, innovative suppliers and exciting products you need to make 2015 a year to remember! We understand that when you're passionate about what you do, finding like-minded suppliers is a necessity to make your business succeed. So make sure you come along to Farm Shop & Deli 2015 to touch and taste everything it has to offer.

Meet over 400 Suppliers - spanning the entire speciality spectrum including core categories like chocolate, hot drinks, olives, condiments, meat and preserves. Live event programme - learn to maximise your profit & understand key industry trends with lively seminars and debates from industry leaders.

Now in its fifth year,

The Farm Shop & Deli Show 2015, taking place at the NEC, Birmingham, from 20 to 22 April, will include a NEW product sourcing area for visitors.

With numbers of exhibitors up over 100% and a significant rise in pre-visitor registrations compared to 2014, it’s set to be the ‘must visit’ show for anyone working within the speciality food and drink industry.

For the FIRST time the show will host a product sourcing area specially dedicated towards cheese and charcuterie, the Cheese & Charcuterie Counters. They will give speciality food retailers from farm shops, delicatessens and cheesemongers the ability to discover new and exciting products from these sectors.

Companies exhibiting in this area will include Angel Refrigeration Ltd; Cornish Cheese Co. Ltd; Woodalls Charcuterie; Interprofession Du Gruyere; and the Suffolk Salami Co.

At the Farm Shop & Deli Live theatre, an exciting and comprehensive programme of demonstrations, live debates and tastings will be hosted that include:

Monday 20 April, the Live theatre will host a range of masterclasses from Juliet Harbutt, cheese expert and chair of the British Cheese Awards, on topics that include cheese selections and charcuterie. Tuesday 21 April will see the Live theatre come alive with talks from industry experts that include: Dr Morgaine Gaye, a leading food futurologist, talking about the future of food; Giles Henshel, co founder & ceo of Olives Et Al, talking about turning customer wrongs into rights; Paul Hargreeves, founder & managing director at Cotswold Fayre, will discuss business growth and smart thinking; and Richard Fox, chef and broadcaster, will join award-winning environmentalist Tristram Stuart, to discuss innovative waste-cutting ideas.

Wednesday 22 April sees talks from Zoe Farmer, head of concession sales at Wyevale Garden Centre, discussing how to grow your range; Karen Fewell, founder of Digital Blonde, from the Food Marketing School talks about using social media successfully; and Tom Allen, chef, and master curer Colin Woodall will talk about British Charcuterie.

Talk Shop with FARMA

Catch up with leading industry co-op FARMA as a panel of select farm shops share how they meet everyday challenges and perfect long-term performance. Put your peers on the spot including Welbeck Farm Shop, Blacker Hall, Kilnford Barn and FARMA Chairs Pink Pig Farm Shop.

Times of the show:

Monday 20 and Tuesday 21 April 2015 - from 10.00am to 5.00pm Wednesday 22 April - from 10.00am to 4.00pm

Farm Shop & Deli Show runs from Monday 20 April through to Wednesday 22 April 2015 and visitors can register free at

Event Details

Ticket Price
10 a.m.