FARMA Awards

FARMA Awards

FARMA has proudly showcased the best farm retailers across the UK through the annual FARMA awards for the past 10 years. These annual awards provide an opportunity for shops, markets, butchers and restaurants to stand out against their competitors.

In 2015 the awards saw the addition of a new award which was selected from the winners of each of the categories. This award is awarded each year to the business that not only shows that they are the best in their class, but are also championing farm produced food.

The awards themselves are not easy to win. Each entry has to progress through two stages of assessment. The first level is a review by the full judging panel to identify the applications that stand out from the crowd. The second level is a series of visits both from the judges and a secret shopping service. This rigorous process ensures that FARMA is confident that each and every winner is worthy of the trophy



The FARMA Retail Champion:
This award is open to the winners of each of the above categories. The winner will have not only shown themselves to be exceptional in their specific farm retailing sector, but will also have shown a dedication to promoting all that’s good about taking food from the farm and sell...
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The FARMA Farm Butcher of the Year:
This award is open to dedicated butchers in shops, concessions within a farm shop or farmers trading at accredited farmers markets. The unifying quality we are looking for is a desire to run a financially viable business which takes animals directly from the farm to the customer....
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The FARMA Farm Restaurant of the Year:
With more and more farm shops running cafes and restaurants, FARMA wants to make sure that these carry FARMA vision. We are looking for businesses with menus packed with sustenance and home and locally produced food, in a pleasant environment. An essential element of this award i...
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The FARMA Large Farm Shop of the Year:
This award is for farm shops that have a turnover greater than £1,000,000 per annum. These businesses are truly professional shops which offer customers a diverse range of services and products. However they must show their commitment to the code of FARMA by raising, growing, mak...
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The FARMA Small Farm Shop of the Year
This award celebrates the best farm retailers whose turnover is less than £1,000,000 per annum. Small farm shops are real gems for local communities, while some are specialist businesses focusing on specific product ranges straight off the farm, others may be linked with communit...
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The FARMA Farmers Market of the Year:
Farmers markets constantly have to reinvent and promote themselves to attract more customers into the sector. The winner of this award will show innovation with regard to the customer experience and the diversity of the produce being presented at the market.
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The FARMA PYO of the Year:
PYO have recently experienced a big rise in demand as a day experience for visitors. The winner of this award will satisfy the customer in terms of experience and show an excellent understanding of the management of crops, the quality of the produce and marketing innovation.
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The FARMA Newcomer of the Year:
With an increasing number of new shops, markets and PYO coming into the sector each year, FARMA wants to award the hard work and effort taken by these businesses during their first years. The award is open to any farm retailer who has been open for less than 36 months. The judges...
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The 2016 Short-listed Business Are:


Farndon Fields Farm Shop (Market Harborough, Leicestershire, LE16 9NP) 

Hollow Trees Farm Shop (Ipswich, Suffolk, IP7 6HX)

Lifton Strawberry Fields Farm Shop & PYO (Lifton, Devon, PL16 0DE)

Newlyns Farm Shop (Hook, Hampshire, RG29 1HA)


Foxholes Farm Shop (Hertford, Herts, SG13 7NT) 

Hanley Farm Shop (Chepstow, Gloucestershire, NP16 7NA) 

Whitehouse Farm (Norwich, Norfolk, NR13 6LB)


Garsons Farm (Esher, Surrey, KT10 8LS)

Lotmead Farm (Swindon, Wiltshire, SN4 0SN)

Rectory Farm Shop & PYO (Oxford, Oxfordshire, OX33 1HF)


Edinburgh Farmers’ Market - Every Saturday, 9.00-2.00pm (Castle Terrace under the backdrop of Edinburgh Castle)

Moseley Farmers’ Market - Last Saturday of each month except December, when it is the last Saturday before Christmas, 9.00-2.00pm (Village green, Moseley, Birmingham, B13)

Parliament Hill Farmers’ Market (Every Saturday, 10.00-2.00pm)

Abbey Leys Community Market


Denstone Hall Farm Shop & Café (Uttoxeter, Staffordshire, ST14 5HF)

Drewtons Farm Shop (South Cave, East Yorkshire, HU15 2AG)

Farndon Fields Farm Shop (Market Harborough, Leicestershire, LE16 9NP)

Lifton Strawberry Fields Farm Shop & PYO (Lifton, Devon, PL16 0DE)


Newlyns Farm Shop (Hook, Hampshire, RG29 1HA)

Hollow Trees Farm Shop (Ipswich, Suffolk, IP7 6HX)


Hanley Farm Shop (Chepstow, Gloucestershire, NP16 7NA)

Whitehouse Farm (Norwich, Norfolk, NR13 6LB)


The Application Process

The application process has been split into three stages. This process is designed to give the judging panel the best opportunity to select the overall winners out of a large number of applications.

Round One will focus on the nominations being assessed for initial impact. The judges will be looking to find the businesses that stand out from the crowd as potentially having great products, a great atmosphere, brilliant leadership and solid links back to the farm. At the conclusion of Round One approximately 3 businesses will be shortlisted into round two. Round Two will focus on business viability, customer care, leadership and communication.

The application process has also been developed to allow all members to easily apply.

Follow these simple steps:

  • Log into the members’ website. You will find an awards application section.
  • Complete the application form.
  • Attach the YouTube link to your 5 minute application video and submite the application form.


  • If you are not a member of FARMA then you will need to apply for membership to enter these awards.  

As FARMA is looking for businesses that can stand out from the crowd we feel that the submission of a simple video to showcase your business is a great opportunity for you to apply.  Creating a video is easy. We are looking for no more than  5 minutes, shot and filmed by you (sorry no professional videos) setting out why your business should be the winner of the chosen award.

If you are short-listed into the second or third stage of the competition you will be notified by FARMA. In this notification FARMA will request some additional information from you to support the judging process. 

Applications are closed


Judging Criteria

The awards will be judged on a simple set of criteria. Each award entry will be scored out of 10 under  the following headings:

Stage 1

  • Passion: Full marks will be given to the applications which show the clearest passion for true farm based retailing.
  • Clear linkage to the farm: Full marks will be given to the applications which have clearly demonstrated strong and broad links to the farm.
  • Drive: Full marks will be given to the applicants that have shown a commitment to long term improvements to the business and sector.
  • Communication: Full marks will be given to businesses which communicate to the public, partners and suppliers the values of the business clearly and honestly.

Stage 2

  • Customer Service: Full marks will be given to applications that show exceptionally high levels of customer service throughout the business.

Stage 3

  • Leadership: Full marks will be given to the applicants who demonstrate that they are providing clear leadership to the people behind the business.
  • Supply Chain: Full marks will be awarded to applications which show short supply chains built on partnerships. If assessed under the markets category this will include assessment of the market stall holders’ supply chains.
  • Services: Full marks will be given to applications that have additional services which are of an exceptional level. This may include customer loyalty schemes, new products, or additional attractions and support to customers.
  •  Commercial Sustainability: Full marks will be given to applications which show that the underlying business is on a sound financial footing and ready to take on the future.

The Awards are currently Closed for applications

The FARMA Retail Champion

This award will be selected by the judges from the winners of each category. The judges will make this decision based on the business that demonstrates the ability to take on the values of FARMA, specifically in regards to taking the message of farm retailing to the public.

Application Forms

Got What it takes to be a Winner?

Apply now & see if you come out on top

Application Form