2019 FRA Open Days & Workshops

Get behind the scenes at some of the UK’s leading Farm Retailers. Open Days include a Farm Shop tour, Q&A with the owners and managers and networking with other farm retailers.

Wednesday 2nd October

Denstone Hall

Catering Results Booster

Wednesday 2nd October: 09.30am - 4pm

The multi award-winning Denstone Hall were winners of the FRA Best Farm Cafe/Restaurant of the Year award 2019 and best Large Farm Shop.

This workshop is for owners, Catering Managers and Supervisors so that they may improve the standards and profitability of their café restaurants. It was a sell-out when we ran this workshop last year.

The workshop is run by Chris Brown from Turpin Smale Catering Consultants. Chris has extensive experience of working with farm based cafes and restaurants and writes the Great Cafe's blog.

Arrival:  9.30am
Opening Session: 10.00am
Lunch and Site Visit: 12.30pm + 30 minute site visit
Afternoon Session: 13.30pm
Finish: 15.30pm

10.00 Welcome – from host venue

• Introductions and Objectives - Chris Brown

• Who does it well - Role Models

• Understanding our Customers Buy with your eyes presentation, Customer Counter journey, Menus

• Measuring the Café’s Performance Sales, Food & Labour Cost, Av. Spend per Transaction

• Labour Cost and the Living Wage

• Profit Exercise: Calculations. Please bring a calculator or use your smart phone


• Food & Drink Innovations and trends, Why have quality, Why not sell confectionary

• New Products & Innovation

• Busting Queues and Service Systems

• Kids Food

• Pricing

• Key Lessons Learnt


Venue: Denstone Hall Farm Shop, Staffordshire ST14 5HF 

Booking: The Open Day is charged at £75pp + VAT for members, and includes lunch & refreshments. Non-members are able to attend £125pp + VAT , please contact the FRA office. Members only can book online by credit card using the link below. Please note spaces are limited book early to avoid disappointment.