The Annual Conference and Trade Show is the must attend event of the year. Two days full of farm shop tours, inspirational speakers, fascinating case studies, a great range of trade show exhibitors and networking events.
The Annual Dinner and awards will reveal the winners of the best Farm Shops, Farmers' Markets, Pick Your Own, Cafes & Restaurants and the Associate Member of the Year.
For Trade Show stand bookings and sponsorship opportunities click here
Mon 25 - Wed 27 February 2019
7pm Networking Roving Dinner
All aboard the coaches for a roving dinner in the Centre of Oxford. Have your starter, main & desert in three different restaurants. An opportunity to relax, renew old acquaintances and meet new members. We will be visiting three fantastic Oxford restaurants. Coach will depart Oxford Belfry Hotel at 7pm. Return coach journey included in the price.
Farm Retail Tours
Three differently themed tour opportunities. Each coach will tour will be led by a dedicated facilitator to ensure all attendees have an informative day visiting different farm retailers and associated businesses. The tours will take in a diverse range of retail venues including Millets, Bicester Village & Cobbs Farm shop.
Tour 1: Planning For Growth
Cobbs Farm Shop & Kitchen formed the foundations of what is now a specialist group of half a dozen independent farm shops. Visit the original Cobbs at Hungerford and the new Cobbs farm shop at Englefield where an unused cow shed is being transformed into a beautiful farm shop and café due to open mid-February. Plus visit to Millets Farm Shop one of the UK’s leading farm retailers which first opened over 40 years ago and continues to develop.
Tour 2: Merchandising Matters
Merchandising is the focus of this tour with the morning spent at Bicester Village with presentations from merchandising experts and chance to explore the Village outlets and pop-up catering units. The afternoon will visit Becketts Farm Shop named BBC Good Food Show’s Best Midlands farm shop, Restaurant, Cookery School & Conference Centre. The day will conclude with a visit to Dayelsford Organics to see the way they merchandise, brand and display.
Tour 3: Millets In Depth
Spend a full day at Millets exploring how the business has grown to become a diversified retail and leisure destination. Large farm shop, garden centre, restaurant, wedding venue, falconry centre, maize maze, PYO site & more. Millets continue to develop their offering with the new Sprouts Play Barn opening just over a year ago. The day will be led by Insight6 with a range of presentations and behind the scenes tours with Millets' managers.
A drinks reception will be held among the trade stands followed by a delicious 3 course dinner when the winners of the 2019 FRA awards will be announced. A celebration night with entertainment & music.
Dress - many will choose to wear Black Tie but this is by no means a requirement.
Your host for the evening is presenter and comedian Aaron James. Aaron has hosted events for companies including Virgin Atlantic, BOSCH,Aston Martin, HSBC, I.O.D & Vodaphone. Television appearances on Friday Night with Jonathan Ross, C4 Big Breakfast, Only Fools & Horses and on radio shows on Radio 2, Talksport and 5 live. Aaron will provide some light entertainment after the dinner and host the awards.
Thanks to our wine sponsor Dalziel
Conference and Trade Exhibition
|08.30-09.20||Tea/Coffee chance to visit the trade show|
|09.20-09.30||Conference Welcome||Robert Copley|
|09.30– 09.40||FRA Chairman's Welcome||Milly Stokes|
|09.40– 10.20||Keynote: Cutting through the noise - with so much noise bombarding consumers how do you ensure that your messaging cuts through and you get noticed?||Grant Leboff, Sticky Marketing|
|10.25– 11.10||WORKSHOP Session 1 (45min)|
|11.10– 11.50||Break tea/coffee served in the trade show|
|11.50– 12.35||WORKSHOP Session 2 (45 Min)|
|12.35– 14.00||Lunch served in the trade show|
|14.00– 14.45||WORKSHOP Session 3 (45min)|
|14.50– 15.30||Savvy Retail & Shopper Trends||Catherine Shuttleworth|
|15.30– 15.40||Closing Remarks||Robert Copley|
|15.40– 16.30||Tea/Coffee final chance to visit the trade show|
WORKSHOP Session 1: 10.25-11.10
A: Influencer Marketing - what it is, how to use it and why it matters. How it can drive awareness and footfall - Grant Leboff
B: Delivering a customer experience beyond your wildest dreams - Jonathan Winchester, Insight6
C: Advice and tips on staff recruitment and managing underperforming employees - A panel of in-house HR managers and advisors.
WORKSHOP Session 2 11.50-12.35
A: Content Marketing - with digital channels being so important, every business today has a media element. This workshop explains how to create compelling content, at scale, in order to ensure your digital channels are utilised effectively - Grant Leboff
B: The future of packaging. Public concern over plastics impacts Farm Shops and Farmers’ Markets. What are the alternatives and just how green are they? - A panel of packaging experts & users.
C: Merchandising, Margins & Manpower, how to increase profits in your retail business - A panel of Farm shop owners & retail experts.
D: EPOS & mobile payment systems, emerging trends and technologies - A panel of industry experts & end users
WORKSHOP Session 3 14.00- 14.45
A: Findings from the Savvy Shopper Panel of over 1,000 UK shoppers - Catherine Shuttleworth, Savvy
B: The future of packaging. The trend away from plastics impacts Farm shops and Farmers’ markets. But what are the alternatives and just how green are they? - A panel of packaging experts & users
C: How to save money on your energy bills. Total Energy Solutions with case study examples
D: Delivering a customer experience beyond your wildest dreams. Jonathan Winchester, Insight6
Video: Conference delegates and exhibitors talk about the benefits of attending the annual conference click here
|Event||Date & Time||Member Price *||Non-Member Price|
|Roving Dinner||Mon 25 Feb 19.00-23.00||£40||£40|
Tue 26 Feb 8.30 - 17.00
|Retail Tours 3+ people #||Tue 26 Feb||£85||N/A|
Tue 26 Feb 19.00 - late
|Conference & Trade Show|
Wed 27 Feb 08.30 - 16.30
Conference & Trade Show 3 + People #
Wed 27 Feb
All Prices + VAT
* A Members Coupon Code has been emailed, posted on the closed Facebook group, and can be found in the members section of the website, apply the code online to unlock the half price member's rate.
# The first two people from a member organisation are charged at £110 pp + VAT (Member early bird rate). Additional members of your team are charged at £85pp + VAT.
Tickets purchased on the website do not carry a booking charge. All tickets booked directly with the FRA office will be subject to a £5 fee per ticket. Please ensure you read the terms and conditions as provided on the ticketing website.
To encourage the next generation of Farm Retailers the FRA board have made 25 free free places available for the conference day for anyone aged 25 or under. The offer is limited to one free place per paying delegate. To apply for a free place please email the FRA/FARMA office email@example.com.
Please book your tickets as soon as possible. After 15th February the price of all tickets will increase by 15%.
Over 20 companies are expected to be represented at the Trade Show, each dedicated to the farm retail sector to provide delegates with the latest products and services.
Details about taking a stand at the trade show and sponsorship opportunities can be found by clicking the link below.
To book accommodation for the event, please contact the DoubleTree by Hilton Oxford Belfry hotel on 0800 028 8694 and quote FRA or FARMA. Rates for Mon 25th Feb are £87 single £97 Double B&B and on Tue 26th it is £97 single, £107 Double. Rooms are subject to availability and should be booked by 25th Jan for the best prices.
Other hotels are available nearby including...
Conference Day Main Sponsor