Main Conference Room
09.30 – 09.40 Conference Welcome
Rob runs Farmer Copleys in Yorkshire with his wife Heather. Rob will be introducing the speakers, managing the Q&A sessions and summing up the proceedings.
Milly Stokes - FRA Chairman
09.40 – 09.45 FRA welcome
Milly runs Farndon Fields Farm Shop in Market Harborough and is your FRA Chairman.
Grant Leboff - Sticky Marketing
09.40 – 10.20 Keynote: Cutting through the noise - with so much noise bombarding consumers how do you ensure that your messaging cuts through and you get noticed?
Grant Leboff is one of the U.K’s leading Sales and Marketing experts. He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles. Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. A thought leader in his field, Leboff continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results. Leboff’s Sales and Marketing portal, www.stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.
Catherine Shuttleworth – Savvy
14.50 – 15.20 Savvy Retail & Shopper Trends
A retail and consumer expert, Catherine has worked in Shopper Marketing for over 25 years. With experience working with some of the world’s biggest brands and retailers, Catherine has a wealth of knowledge across many categories. Catherine is fascinated by consumers and what makes them tick and is passionate about creating campaigns that deliver sustainable results. She established Savvy as a creative, retail and shopper marketing agency which is now a significant player in the retail marketing arena both in the UK and Overseas. Catherine is a regular contributor to media discussions about consumer behaviour and is often seen on the BBC, interrupting the nations breakfast, and heard on Radio across the networks. Catherine contributes to the industry through her involvement with the IGD, she chairs the Shopper Marketing Awards for the IPM and sits on the Shopper Council.
10.25 – 11.10 WORKSHOP Session 1
11.50 – 12.35 WORKSHOP Session 2
14.00 – 14.45 WORKSHOP Session 3
There a number of options for each Workshop session. The workshops will be delivered by a range of industry experts, suppliers, farm shops and farmers' market operators.