2018 FARMA Conference and Trade Show booking

"The 2018 FARMA Conference promises to be the highlight event of the year. Inspirational speakers, fascinating case studies, a great range of trade show exhibitors and networking events make this an event not to be missed.

The public's interest in food provenance and buying local continues to grow. Our businesses are evolving to meet the changing demands of today's shopper's and leisure visitors. The agenda for the conference and trade show is filled with amazing case studies and insightful speakers which should not only challenge but provide valuable ideas to help your business succeed.

As well as the presentations in the main conference room, after lunch there will be a separate workshops stream aimed at farm shop managers, and one covering topics of interest to Farmers' Markets.

Every year attendees like the value of the networking time; this year we've enhanced the networking opportunities with a fun informal buffet dinner on Sunday evening, the promise of an earlier return time from the coach tours and a night of celebration on Monday evening. 

Finally, I just want to remind you that last year many of the tours were fully booked and places became scarce, so please book as soon as possible so you can sit back and enjoy the 2018 FARMA Conference."

Milly Stokes: FARMA Chair


If you are interested in having a trade stand or being a sponsor of the event please follow this link.   

The Forest Pines Hotel & Golf Resort, North Lincolnshire


25-27 February 2018

Conference Highlights

  • Sunday night informal networking buffet at the nearby Pink Pig
  • Four amazing retail tours visiting award winning retailers including the opportunity to spend the full day at Cannon Hall Farm a farm diversification success story.
  • Trade exhibition, meet key industry suppliers, opportunity to build contacts and learn new skills
  • Butchery Competition.
  • Entertaining after dinner speaker on Monday night
  • Don't forget FARMA members get 50% off the conference day and tour tickets. Click here and login to the member area for discount Coupon Code.


Click here to download the Conference promotional flyer pdf.


NEW - Click here to download the 2018 Conference Brochure

Conference Agenda

Sunday 25 February

5pm - 7pm FARMA Registration desk opens in hotel foyer

7pm Networking Dinner

The coaches will depart at 7pm for the award winning Pink Pig who are hosting the first night evening meal, a buffet of delicious local produce. An opportunity to relax, renew old acquaintances and meet new members. Return Coach transfer from the hotel is included.

Monday 26 February

Farm Retail Tours

Four tours will head off after an early breakfast to visit exciting farm retail businesses. The coaches will each have dedicated facilitators who will ensure all attendees have an informative day on the road.

Tour 1 - RETAILING WITH PERSONALITY (Uncle Henry's, Doddington Hall, Welbeck, Hardy's)

Tour 2 - DIVERSIFICATION (Drewtons, The Pink Pig, William's Den, The Balloon Tree)

Tour 3 - FOOD RETAILING BEST IN CLASS (Hinchliff's, Blacker Hall, Cannon Hall, Farmer Copley's)

Tour 4 - CANNON HALL FARM (Farm Shop, Farm Park, Restaurant, Events Venue. A full day  exploring this diversification success story)

Click here to see the full itineraries


 NEW - Download the Farm Shop Tour Guide Brochure


7pm FARMA Celebration Night

Enjoy a welcome drink in the trade show area followed by delicious three course banquet with entertainment.

Tuesday 27 February

Conference and Trade Event.

To include:

  • A great range of speakers in the main conference room, including; Amazon, The Entrepreneurs Network; Thornton Budgens, Delicouslyorkshire & Shepherds Purse. There is focus is on social media marketing with case study presentations from FARMA members.
  • Dedicated workshop sessions aimed at Farm Shop Managers and Catering Managers with presentations from ex Tesco and Costa Coffee senior managers.
  • Butchery Competition sponsored by AHDB Beef and Lamb
  • Farmers' Market conference stream & workshops
  • Trade Exhibition, see the latest products and services from our valued Associate members, some of the sector's leading suppliers.

Conference Day Programme Tue 27th

Main Conference Room

09.30 – 09.35         Conference Welcome - Susie Emmett
09.35 – 09.40         FARMA welcome - Milly Stokes
09.40 – 10.10         Growing people to full potential to differentiate yourself - Andrew Thornton
10.10 – 10.40          DeliciouslYorkshire & Shepherds Purse - Judy Bell OBE

10.40 – 11.20           Break tea/coffee served in the trade show

11.20 – 11.50           Driving online sales at Tulleys Farm - Stuart Beare
11.50 – 12.20           Cannon Hall – Facebook Live & more - Nicky Hyde
12.20 – 12.50           Farmer Copleys branding & social media - Heather Copley
12.50 – 13.00           Panel Debate Q&A Social media marketing

13.00 – 14.20           Lunch served in the trade show

14.20 – 14.50           Amazon current initiatives in the food market - James Bate
14.50 – 15.10           Panel Debate Q&A with James Bate, Andrew Thornton & Judy Bell
15.10 – 15.40           The experience business - James Sinclair
15.40 - 15.50            Closing remarks - Susie Emmett

15.50 – 16.30       Tea/Coffee final chance to visit the trade show stands


Farm Shop Manager’s & Catering Manager's Workshops

11.20 – 12.10           How to run a really fabulously successful coffee shop - Harriet Forster
12.10 – 13.00           Golden Rules of running a Highly profitable food retail business - Ian Kelsall


Farmers’ Market Workshop

11.20 – 11.50           Merchandising Farmers Market stalls - Ian Kelsall
11.50 – 12.20           Farmers Market Certification - NSF 
12.20 – 13.00           What markets need from FARMA - debate


For Speaker Biographies click here


Trade Show & Competitions

Exhibitors in the Trade Show are each dedicated to the farm retail sector to provide you with the contacts and support you need in the challenges ahead. 

The AHDB Butchery Competition: The fourth year of the competition will see entrants from across the UK compete to be crowned the best on-farm butcher of the year. Rules agreed with AHDB. Eight pre-booked spaces available, if you would like to enter contact the FARMA office. Download the entry form here.

Merchandising Inspiration Competition - win a Spa break: Bring a photo of a retail merchandising display which has inspired you. It can be one from your business or one you have seen elsewhere. Pin it up on the display wall. One entry per conference delegate/exhibitor. Get inspired by the photos and choose your favourite. The photo with the most votes will win an overnight spa break with Q Hotels.  

Tickets are now on sale. 

Ticket Prices
EventDateTimesMembers Price *Non-Members Price
Networking DinnerSunday 25 Feb19.00 - to late£35 (inc VAT £42)£35 (inc VAT £42)
Retail ToursMonday 26 Feb08.00-17.30£100 (inc VAT £120)£200 (inc VAT £240)
Celebration NightMonday 26 Feb19.00 - to late£39 (inc VAT £46.80)£39 (inc VAT £46.80)
Conference & Trade ShowTuesday 27 Feb08.30 - 17.00£100 (inc VAT £120)£200 (inc VAT £240)

* Members Coupon Code has been emailed, posted on the closed Facebook group, and can be found in the members section of the website.


Tickets purchased on the website www.farma.org.uk do not carry a booking charge. All tickets booked directly with the FARMA office will be subject to a £5 fee per ticket. Please ensure you read the terms and conditions as provided on the ticketing website.

Please book your tickets as soon as possible. After 19 February FARMA will be increasing the price of all tickets by 15%. 



Hotel accommodation bookings are now open, please contact the Forest Pines hotel on 01652 650770 and quote FARMA. Sunday night B&B rate £86 single £96 double, Monday night B&B rates £89 single, £99 double inc VAT (subject to availability).

There may also be special offers available online via the hotel or other websites. 


Thanks to our Sponsors

Conference Day Main Sponsor 


 For details of sponsorship opportunities & stand booking click here